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Monday, July 12, 2010

One Million Toyota Corollas

Toyota Australia today confirmed the landmark which has been nearing for the last few months, the company has now sold more than one million Toyota Corollas in Australia.

The Corolla has been in Australia for more than 40 years and Toyota believes its success is due to Australia's love-affair with the fuel-efficient, reliable four-cylinder car.

Speaking about the milestone, David Buttner, Toyota Australia's senior executive director of sales and marketing said it's "…because Corolla has always captured the imagination of the buying public. It's dependable, affordable and fuel-efficient - core values that bring Corolla drivers back to this popular vehicle, year after year after year."

In Australia, Toyota makes 1/5 of its sales from the Corolla, making it the company's best-selling model.
Fortunately for Toyota, the new 10th generation model shows no signs of slowing down either, after 40 years, Toyota still manages to attract more buyers than ever to the model.

"That's because Toyota has constantly managed to come up with the right concept to stay ahead of the times. I'd like to thank Australian drivers for helping to make Toyota Corolla the world's most popular car." Mr Buttner said.

100,000 Corollas have sold in the last 2 and a bit years (July 2005 -> September 2007), in comparison, it took more than eight years for the first 100,000 Corollas to be sold after the car's introduction in 1967.

Worldwide, over 33 million buyers have chosen the Corolla, making the model the most successful and biggest-selling car of all time.

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