Toyota F1 - One Team One Aim

TF109 Livery Design Concept

The TF109 went into make-up towards the end of 2008 and a young Japanese designer was given the task of making sure Panasonic Toyota Racing’s latest star is as impressive to the eye as we hope it is on the track.

Atsushi Narita, a 25-year-old designer for Toyota Motor Corporation, created the concept and made the final touches so when the TF109 steps into the spotlight, it looks the part.

The organic, natural curves which make up the brushstrokes on the TF109 are striking, portraying an image of strength and unity. This bold splash of red emphasises a fighting spirit and a one-team mentality while the edgy, uneven fine detail of the brushstroke is inspired by Japanese brush pen drawings, which reflect confidence and human emotion.

TF109 Technical Specifications

Monocoque

Moulded carbon fibre and honeycomb construction.

Fuel tank

ATL safety cell

Suspension

Carbon fibre double wishbone arrangement, with carbon fibre trackrod and pushrod.

Dampers

Penske

Wheels

BBS forged magnesium

Tyres

Bridgestone Potenza

Brakes

Toyota/Brembo callipers, Brembo master cylinders, Hitco material (carbon/carbon)

Steering

Toyota power-assisted steering. Toyota carbon fibre steering wheel with Toyota / Magneti Marelli instruments

Driver's seat

Carbon fibre

Restraints

Takata

HANS device

Hubbard-Downing

Electronics

Toyota, Magneti Marelli plus McLaren Electronic Systems ECU (as required by FIA rules)

Transmission

7-speed unit plus reverse

TF109 Dimensions

Overall length

4636 mm

Overall height

950mm

Overall width

1800mm

Overall weight

605kg inc driver and camera

RVX-09 Technical Specifications

Cylinders

8

Capacity

2,398cc

Horsepower

Over 700bhp *

Revolutions

Maximum 18,000rpm (as required by FIA rules)

Valve actuation

Pneumatic

Throttle actuation

Hydraulic

Spark Plugs

DENSO

Fuel

Esso

Lubricants

Esso

The Making Of Toyota Formula 1F1

TF109 – or Toyota Formula 1 2009 to give it its full name – is hot property. The first images revealed a stunning production which combines the latest technology with a very human passion to succeed. This potent combination has been working on TF109 since October 2007.

In a departure from recent Panasonic Toyota Racing productions, TF109 takes on a new shape, dictated by the FIA, with wider front wings, narrower rear wings and fewer additional aerodynamic devices the fashion for 2009.

The script may be different but Panasonic Toyota Racing has set its usual high targets for TF109. Chairman and Team Principal Tadashi Yamashina states: “Our target this year is to fight to win the first race for Toyota in Formula 1.”

TF109 is the sequel to the successful TF108, which once again established Panasonic Toyota Racing as a major player. TF108’s roll of honour included two podiums, one front row start and, with 56, more points than in 2006 (35pts) and 2007 (13pts) combined. A Toyota was in the top 10 on the starting grid for 14 of the 18 Grands Prix, finishing in the points 12 times, with nine top-six finishes.

President John Howett says: “After eight years in Formula 1 we have gained a huge amount of knowledge and improved considerably. There are many elements of our team which are at the very highest level so the challenge now is to fill any gaps and ensure the entire organisation is performing at the very top. Then we must put all the elements together and deliver the success we are all fighting so hard for.”

Jarno Trulli and Timo Glock were the critically-acclaimed co-stars of TF108 and their on-track chemistry will reach new heights in TF109, once again supported by Kamui Kobayashi playing ‘Third Driver’.

Tadashi Yamashina comments: “In my opinion Toyota has one of the best driver line-ups in Formula 1 and I am excited to see what they can do with the TF109. Both drivers proved last season that if we give them a competitive car they are capable of fighting with the best in the world, so our challenge this year is to deliver a car which will allow them to do this more often.”

For Jarno, this is his fifth full year starring with Panasonic Toyota Racing. He brings maturity and heartfelt passion to his role while co-star Timo (title winner for GP2 Series in 2007) builds on the natural talent he showed in TF108, the first leading role of his career, to give a polished performance which is the perfect compliment.

Jarno, 34, says: “I have now spent longer racing for Toyota in Formula 1 than any other driver and I have seen the huge progress that has been made since I joined in 2004. It has been a long journey and we have had ups and downs but we have never given up or lost faith.”

Timo is a relative newcomer to the role of Formula 1 leading actor, with just 22 Grands Prix on his resume, but his adaptability and quick thinking make him the perfect candidate to tackle TF109’s technical challenge.

Timo, 26, says: “If you look back at the cars I have been racing for the last five years they have all been quite different, with the 2004 Jordan, then Champ Car, GP2 and the Toyota TF108, and I have been competitive in each of them. That shows how quickly I can adapt to a different car so I don’t have any concerns at all about adjusting to the 2009-style Formula 1 cars.”

Behind the scenes, those technical challenges required a painstaking approach from the production team. Action is the buzz word for this season so downforce is reduced and the potential for on-track cliff-hangers is the talk of the paddock. The most striking differences are changes to the front and rear wings. At 1800mm, front wings are wider and 75mm lower while rear wings are 75% narrower at 750mm.

Senior General Manager Chassis Pascal Vasselon says: “This complete programme has been more demanding on our company than any previous new car project I have been involved in.”

An old favourite makes a comeback for 2009 with Bridgestone Potenza slick tyres ending a 12-year sabbatical to do their bit to spice up the show, bringing mechanical, rather than aerodynamic, sticking power.

As well as the subtle contribution of aerodynamics and star power of slick tyres, production of TF109 also focused on the commanding performance of Formula 1 engines, which must now work 50% harder. That means at least three Grands Prix, while Jarno and Timo have only eight engines each to co-star with from Australia to Abu Dhabi.

Toyota Motorsport confirms end of Williams engine supply partnership14.10.2009

Toyota Motorsport confirms it has reached agreement with Williams F1 to end its engine supply contract at the end of the 2009 Formula 1 season.

An extension of the contract, which began in 2007, was signed earlier this year but at the request of Williams F1, has been terminated by mutual agreement.

Tadashi Yamashina, Chairman of Toyota Motorsport, said: “We have enjoyed a productive working relationship with Williams and I believe both companies have benefited from that partnership. We respect the wishes of Williams to look for other opportunities and wish them well for the future.”

Since the partnership began, Toyota engines have powered 10 podium finishes; three for AT&T Williams and seven for Panasonic Toyota Racing.

Kamui Kobayashi to compete in Abu Dhabi Grand Prix27.10.2009

Panasonic Toyota Racing can confirm that Kamui Kobayashi will race for the team in the Abu Dhabi Grand Prix.

Kamui, 23, made his Grand Prix debut in Brazil, where he qualified 11th and finished ninth after a fighting performance.

He once again replaces Timo Glock, who suffered a cracked vertebra and cut leg in an accident during qualifying for the Japanese Grand Prix earlier this month.

President John Howett said: “We feel genuinely sorry for Timo that his season, which has included two impressive podium finishes, is ending in this way. Having discussed the medical advice with Timo and his management, the team has decided to take no risk and to put Kamui in the car. Kamui performed well in Brazil in difficult circumstances so we are happy to ask him to once again deputise.”

2005 Toyota Camry Specifications

Toyota Camry Specs

	2005 Toyota Camry Base Sedan Performance & Efficiency Standard Features
- 2,362 cc 2.4 liters in-line 4 front engine with 88.4 mm bore, 96 mm stroke, 9.6 compression ratio, double overhead cam, variable valve timing/camshaft and four valves per cylinder 2AZ-FE - Unleaded fuel 87 - Fuel economy EPA highway (mpg): 33 and EPA city (mpg): 24 - Multi-point injection fuel system - 18.5 gallon main unleaded fuel tank - Power: 119 kW , 160 HP SAE @ 5,700 rpm; 163 ft lb , 221 Nm @ 4,000 rpm
	2005 Toyota Camry Base Sedan Handling, Ride & Braking Standard Features
- Four-wheel ABS - Two disc brakes including two ventilated discs - Electronic brake distribution - Spacesaver steel rim internal spare wheel - Strut front and rear suspension independent with stabilizer bar and coil springs
	2005 Toyota Camry Base Sedan Exterior & Aerodynamics Standard Features
- Body side molding - Body color front and rear bumpers - Coefficient of drag: 0.28 - Day time running lights - Driver and passenger power black door mirrors - External dimensions: overall length (inches): 189.2, overall width (inches): 70.7, overall height (inches): 58.7, wheelbase (inches): 107.1, front track (inches): 60.8, rear track (inches): 60.4 and curb to curb turning circle (feet): 34.8 - Complex surface lens halogen bulb headlights - Heat reflective glass - Mica paint - Fixed rear window with defogger - Tinted glass on cabin - Weights: curb weight (lbs) 3,109 - Windshield wipers with variable intermittent wipe
	2005 Toyota Camry Base Sedan Interior Standard Features
- 12v power outlet: front and 2 - Air conditioning - Element antenna - Manufacturer's own audio system with AM/FM and CD player - Cargo area light - Cargo capacity: all seats in place (cu ft): 16.7 - Clock - Full dashboard console with covered storage box , full floor console with covered storage box , partial overhead console with covered storage box - Delayed/fade courtesy lights - Cruise control - Front seats and rear seats cup holders fixed - Door ajar warning - Door pockets/bins for driver seat, passenger seat and rear seats - External temperature - Floor covering: carpet in load area - Driver front airbag intelligent , passenger front airbag with occupant sensors intelligent - Bucket driver seat with height adjustment and lumbar adjustment , bucket passenger seat - Height adjustable 3 -point reel front seat belts on driver seat and passenger seat with pre-tensioners - Front seat center armrest - Lockable glove compartment - Two height adjustable head restraints on front seats , three height adjustable head restraints on rear seats - Headlight control with time delay switch-off - Internal dimensions: front headroom (inches): 39.2, rear headroom (inches): 38.4, front hip room (inches): 54.4, rear hip room (inches): 54.1, front leg room (inches): 41.6, rear leg room (inches): 37.8, front shoulder room (inches): 57.5, rear shoulder room (inches): 56.7 and interior volume (cu ft): 101.8 - Low fuel level warning - Low washer fluid level warning - Key power locks - Power steering - Front power windows with one one-touch , rear power windows - Front reading lights - 3-point reel rear seat belts on driver side, passenger side and center side - Rear seat center armrest - Three asymmetrical bench front facing rear seats with zero adjustments - Rear view mirror - Remote audio controls - Remote fuel filler door release - Electric remote trunk/hatch release - Front seat back storage - Upgraded cloth/velour seat upholstery with additional upgraded cloth/velour - Seating: five seats - Six speaker(s) - Plastic multi-function steering wheel with tilt adjustment - Tachometer - Driver and passenger vanity mirror - Ventilation system with recirculation setting and micro filter

2006 Toyota Camry Specifications

Toyota Camry Specs

	2006 Toyota Camry Base Sedan Performance & Efficiency Standard Features
- 2,362 cc 2.4 liters in-line 4 front engine with 88.4 mm bore, 96 mm stroke, 9.6 compression ratio, double overhead cam, variable valve timing/camshaft and four valves per cylinder 2AZ-FE - Unleaded fuel 87 - Fuel economy EPA highway (mpg): 33 and EPA city (mpg): 24 - Multi-point injection fuel system - 18.5 gallon main unleaded fuel tank - Power: 115 kW , 154 HP SAE @ 5,700 rpm; 160 ft lb , 217 Nm @ 4,000 rpm
	2006 Toyota Camry Base Sedan Handling, Ride & Braking Standard Features
- Four-wheel ABS - Two disc brakes including two ventilated discs - Electronic brake distribution - Spacesaver steel rim internal spare wheel - Strut front and rear suspension independent with stabilizer bar and coil springs
	2006 Toyota Camry Base Sedan Exterior & Aerodynamics Standard Features
- Body side molding - Body color front and rear bumpers - Coefficient of drag: 0.28 - Day time running lights - Driver and passenger power black door mirrors - External dimensions: overall length (inches): 189.2, overall width (inches): 70.7, overall height (inches): 58.7, wheelbase (inches): 107.1, front track (inches): 60.8, rear track (inches): 60.4 and curb to curb turning circle (feet): 34.8 - Complex surface lens halogen bulb headlights - Heat reflective glass - Mica paint - Fixed rear window with defogger - Tinted glass on cabin - Weights: curb weight (lbs) 3,108 - Windshield wipers with variable intermittent wipe
	2006 Toyota Camry Base Sedan Interior Standard Features
- 12v power outlet: front with 2 outlet(s) - Air conditioning - Element antenna - Manufacturer's own audio system with AM/FM and CD player - Cargo area light - Cargo capacity: all seats in place (cu ft): 16.7 - Clock - Full dashboard console with covered storage box , full floor console with covered storage box , partial overhead console with covered storage box - Delayed/fade courtesy lights - Cruise control - Front seats and rear seats cup holders fixed - Door ajar warning - Door pockets/bins for driver seat, passenger seat and rear seats - External temperature - Floor covering: carpet in load area - Driver front airbag intelligent , passenger front airbag with occupant sensors intelligent - Bucket driver seat with height adjustment and lumbar adjustment , bucket passenger seat - Height adjustable 3-point reel front seat belts on driver seat and passenger seat with -pre-tensioners - Front seat center armrest - Lockable glove compartment - Two height adjustable head restraints on front seats , three height adjustable head restraints on rear seats - Headlight control with time delay switch-off - Internal dimensions: front headroom (inches): 39.2, rear headroom (inches): 38.4, front hip room (inches): 54.4, rear hip room (inches): 54.1, front leg room (inches): 41.6, rear leg room (inches): 37.8, front shoulder room (inches): 57.5, rear shoulder room (inches): 56.7 and interior volume (cu ft): 101.8 - Low fuel level warning - Low washer fluid level warning - Key power locks - Power steering - Front power windows with one one-touch , rear power windows - Front reading lights - 3-point reel rear seat belts on driver side, passenger side and center side - Rear seat center armrest - Three asymmetrical bench front facing rear seats with zero adjustments - Rear view mirror - Remote audio controls - Remote fuel filler door release - Electric remote trunk/hatch release - Front seat back storage - Upgraded cloth/velour seat upholstery with additional upgraded cloth/velour - Seating: five seats - Six speaker(s) - Plastic multi-function steering wheel with tilt adjustment - Tachometer - Driver and passenger vanity mirror - Ventilation system with recirculation setting and micro filter

TMC Unveils Luxury Hybrid 'SAI'

Tokyo — TOYOTA MOTOR CORPORATION (TMC) announces the unveiling today in Japan of the compact luxury sedan "Sai", which is planned to go on sale in Japan on December 7.

The Sai is based on a concept derived from the Japanese word sai—which means "talent" when written as "" and "coloration" when written as ""—as a hybrid-only sedan "combining advanced talent and multi-color sophistication".

The Sai, designed with extensive consideration for the environment, features a gasoline-electric hybrid system with a 2.4-liter engine for outstanding fuel efficiency and use of Ecological Plastic (made from plant-derived materials) for approximately 60% of the interior surface area. Its highly efficient package achieves an outstanding balance between maneuverability, comfort, refined sedan styling and aerodynamic performance. Furthermore, in addition to offering advanced features for high-level safety performance, such as a millimeter-wave-radar Pre-crash Safety system, the Sai, among its other attributes, provides cruising performance and riding comfort befitting a luxury vehicle, altogether making it a compact luxury vehicle for a new era that brings together "talent" and "coloration" to enrich customers' lifestyles.


Monthly sales target for Japan:3,000 units

Assembly Plant: Miyata Plant, Toyota Motor Kyushu, Inc.

Manufacturer's Suggested Retail Prices

(Prices in Hokkaido and Okinawa differ)

			Hybrid system	Powertrain	Price* (including consumption tax)
S			THS II with motor speed reduction device	Front-engine, front-wheel drive	3,380,000 yen
		"AS package"			3,850,000 yen
G					3,800,000 yen
	"AS package"				4,260,000 yen
*Does not include recycling fees

"Advanced talent"

Outstanding fuel efficiency and environmental performance

The Sai features the Toyota Hybrid System (THS) II combining a 2.4-liter Atkinson cycle combustion engine with an electric motor and a reduction gear. By delaying intake valve closure, the engine achieves a high expansion ratio at low pressure, thus raising heat efficiency.

• Possessing dynamic performance with power to spare, vehicle realizes fuel efficiency of 23.0km/l—on par with 660cc minivehicles—under 10-15 test cycle of Japanese Ministry of Land, Infrastructure, Transport and Tourism (MLIT); under MLIT's JC08 test cycle, vehicle has fuel efficiency of 19.8km/l
• Vehicle meets new 2015 Japanese fuel efficiency standards set out under Law Concerning Rational Use of Energy, and CO2 emissions are 75% lower than 2005 standards under MLIT approval system for low-emission vehicles, which is currently strictest standard in Japan for emissions; thus, vehicle qualifies for Japanese government tax reductions and subsidies for environmentally friendly vehicles

Key Hybrid System Specifications

Engine	Model	2AZ-FXE
	Displacement	2,362cc
	Maximum output	110kW (150PS)/6,000rpm
	Maximum torque	187N-m (19.1kgf-m)/4,400rpm
Motor	Maximum output	105kW (143PS)
	Maximum torque	270N-m (27.5kgf-m)
Complete system	Maximum output*	140kW (190PS)
HV battery	Type	Nickel-metal hydride
*Using both engine power and electric motor power (based on TMC calculations)

The transaxle is exceptionally small and light, with a compact high-speed motor that achieves increased output and a reduction gear that increases torque.


An exhaust heat recovery system uses exhaust gas to heat the engine, thus shortening engine-warming time and contributing to greatly improved fuel efficiency, especially when outside temperatures are low.
LED headlights conserve electric power and consequently reduce power-generation requirements on the engine.

In addition to Standard Driving Mode, which balances fuel efficiency and power, drivers can also select Eco-Drive Mode, which prioritizes fuel efficiency by moderating driving force relative to accelerator operation and putting the air conditioner into a low energy-consumption mode, and Electric Vehicle (EV) Drive Mode, which uses the electric motor only, resulting in extremely quite cruising and zero emissions.


Support for environmentally considerate driving

A Hybrid System Indicator that shows real-time driving status and an Eco Driving Indicator that lights up to signify fuel-efficient vehicle operation provide visual support to the driver.

The ESPO¹ system, which encourages and rewards environmentally considerate driving, enables drivers to gain extra enjoyment.

• G-BOOK mX, TMC's advanced telematics service, assesses environmentally considerate driving and awards points to driver; mastery of eco-driving can be determined according to rate of points gained each month
• Programs that allow drivers to make donations to charities using points received, that rank fuel efficiency of nationwide Sai ESPO users, and other fun incentives to encourage drivers to drive in environmentally considerate ways, are available

Environmental impact reduction

To limit CO2 emissions through achieving carbon neutrality² and to minimize use of Earth's limited fossil fuels, plant-based Ecological Plastic has been used for approximately 60% of the interior surface area—by far the greatest use of such plastic by TMC in any vehicle to date.

• Ecological Plastic used for first time in ceiling and pillar garnishes and sun visor surfaces in mass-production vehicle; plastic also adopted in injection-molded parts such as scuff plates and luggage trays, as well as for luggage-space trim surfaces and foam in seat cushions
• Required heat resistance, shock resistance and mass production capabilities have been ensured by employing advanced compounding technologies to combine plastic's plant-derived and petroleum-derived raw materials
• Logo and surface patterns indicate parts made of Ecological Plastic
• Recycled materials are also used in parts such as undercover to further reduce environmental impact

TMC employed its Eco-Vehicle Assessment System (Eco-VAS)—its in-house-developed system to comprehensively assess environmental impact—in designing the Sai.

• Eco-VAS includes setting targets at start of vehicle development to help reduce environmentally harmful factors by such means as balanced reduction of CO2 emissions
• Life-cycle assessment carried out to reduce CO2 and air contaminants throughout vehicle's lifecycle

Review of materials, processing methods and adhesives used for interior parts resulted in a reduction of volatile organic compounds and sometimes-unpleasant interior odors to levels compliant with voluntary industry standards.


High-efficiency package limits length while increasing interior space
The Sai adopts a high-efficiency package that balances superb maneuverability and comfort with attractive, refined sedan styling and aerodynamic performance.

• Body size offers excellent maneuverability and minimum turning radius of 5.2 meters (when fitted with 16-inch wheels)
• Slightly elevated hip point enhances forward visibility and positioning of door openings and seat height optimized to ease ingress and egress
• Telescopic, tilt-function steering wheel and eight-way adjustable power seat enable driver to easily set optimal driving position
• Slimmer front seatbacks allow more legroom at knee height for increased rear comfort and ease of ingress and egress
• Optimal positioning of hybrid-system battery secures enough luggage space to accommodate four golf bags³

Enhanced safety equipment

Advanced technologies including a Pre-crash Safety System (featuring millimeter-wave radar) to counter both front and rear collisions as well as seven Supplemental Restraint System (SRS) airbags—standard on all models—and optional rear seat SRS side airbags pursue safety performance at the highest levels.


Preventive safety performance and driving support

• Steering-assisted Vehicle Stability Control (S-VSC) system—standard on all models—optimally balances driving power, steering and braking to achieve stable driving regardless of road conditions
• Pre-crash Safety system (millimeter-wave radar type) detects risk of collision and warns driver with buzzer and display; depending on probability of collision, system also initiates Pre-Crash Brake Assist system, Pre-Crash Brakes, and Pre-crash Seatbelts to minimize collision damage
• If Pre-crash Safety system determines risk of collision from vehicle approaching from behind, hazard lights flash to warn driver; if collision is highly probable, system shifts front-seat headrests to optimum position to brace occupants for impact and to lessen risk of injuries
• Brake-signal system—standard on all models—flashes brake lights in event of sudden braking to warn driver of the vehicle behind
• On highways and freeways, Lane-keeping Assist alerts driver of lane divergence and assists with corrective steering
• Radar cruise control (with brake control) maintains appropriate distance from vehicle immediately in front within set speed
• Wide-view front monitor simultaneously displays ground in front of vehicle as well as left and right frontal areas

Collision safety

• Vehicle features advanced Global Outstanding Assessment (GOA) collision-safety body that incorporates omni-directional compatibility to achieve exceptional collision safety performance in frontal, side or rear collisions
• Body designed to reduce pedestrian head and leg injuries in unfortunate event of collision with pedestrian
• Seven SRS airbags, including SRS knee airbags (driver seat) and SRS side and curtain shield airbags, are standard on all models; rear seats have SRS side airbags and seatbelts with pre-tensioners and force limiters (optional) to enhance rear-seat safety
• Active Headrest—standard on all models for driver- and front-passenger seats—shifts headrest to appropriate position to lessen stress on neck and reduce risk of whiplash injury sustained during rear-end collision

"Multi-color sophistication" Simple, modern interior and exterior designs integrate and refine functional beauty and style

Exterior

The unique exterior, based on the Toyota-brand "Vibrant Clarity" design philosophy, creates a triangular silhouette—a first for a Toyota-brand sedan—that features outstanding aerodynamic performance as well as prominent innovation and styling.

• Low grille reduces air resistance and enhances engine-cooling performance, while plated grille and area around headlights convey quality, creating refined sense of integration of whole front section and express union of innovation and style
• Aero-management features in adoption of triangular silhouette; character line along door shoulder section extends to rear and emphasizes trunk while achieving both excellent aerodynamic performance and stylish sedan form
• Laser welding technology (laser brazing) used for first time on Toyota-brand vehicle to join trunk lid panels; clean and subtle rear view features detailed plated garnishes
• Seven exterior colors, including newly developed Aqua Mica Metallic, available

Enhanced aerodynamic performance

Through use of aero-management, the vehicle's underbody has underfloor covers across large sections to create smoothness, achieving a coefficient drag value of 0.27—among the highest in its class⁴.

• Front pillars are positioned forward, while rearmost portion of roof is gently sloped, resulting in excellent aerodynamics; sides of front bumper feature "aero-corner" (plane surface to streamline airflow along areas around wheels)
• Light but highly rigid roof panel shaped to reduce wind resistance
• Front achieves negative lift (downward force) when equipped with 18-inch wheels, enhancing tire grip when cruising at high speeds and providing excellent handling and cruising stability

Interior

The cockpit layout is driver-focused and provides outstanding visibility and operability, while the interior conveys modernity and quality with an unassuming and consistent beauty, including a slim and flowing center cluster characterized by advanced functionality.

• Display Zone, which displays information, and Command Zone, for operations, create advanced cockpit that enables driver to focus on driving
• Navigation screen, which displays maps, air-conditioning and audio-system information and more, is positioned in upper center of instrument panel to minimize need to shift visual focus
• Vehicle features Remote Touch system—Toyota-brand debut—positioned optimally on center cluster that allows driver to operate on-screen cursor using fingertips; together with steering-wheel-mounted controls, combined system reduces need for driving-posture changes
• Electro Shift-matic (shift-by-wire) shift lever, conveniently located close to steering wheel, can be used with minimal effort
• Easy-to-use, steering-wheel-mounted controls and Remote Touch allow infrequently used center-cluster controls to be covered, thereby maintaining the cluster's easy-to-use, simple, modern form; combination with thin gauge hoods and shape of armrests provides depth and feeling of quality to advanced cockpit space
• Stylish front seats' thin seatbacks achieve comfort and also contribute to roominess of rear-seat area

Comfort-enhancing features

A Power Easy Access System that supports the driver's ingress and egress and other comfort-enhancing features befit such a luxury vehicle.

Newly developed fabric seat covers (in plum and gray) combine vibrant elegance with a silken textural quality. The driver and passenger seats also have functions that help prevent static electricity build-up and eliminate odors. For optimum comfort, automatically controlled leather heated seats, in plum, are also available.

Storage spaces, including an illuminated and lockable glove compartment, overhead console, and bottle holders, are positioned for optimal convenience.

An HDD navigation system with 8-inch pop-up display comes standard on all models. All 10 speakers of the Super Live Sound System (excluding the tweeters) contain bamboo fiber—a material with minimal environmental impact—for clear sound reproduction.

Fully automatic air conditioning (with a pollen removal mode) that allows the temperature to be set independently for the driver and passenger side is standard on all models. A temperature adjustment switch is also located on the passenger-side door trim.

Plasmacluster Ions^®5 releases a balance of positive and negative ions into the cabin, helping reduce the propagation of airborne germs and impurities, thus aiding the creation of a stress-free cabin environment.

Hybrid-specific features
The color, Hybrid Synergy Blue, which identifies TMC's hybrid vehicles and their advanced nature, is used on the vehicle's emblems, headlights, combination taillights, gauge display, shift knob and power switches.


Superior driving performance befitting a luxury vehicle

The 2.4-liter hybrid system is powerful yet refined, providing smooth and seamless acceleration.

The new platform was developed for medium/compact vehicles. Tuning tailored specifically for the Sai provides superior and light handling, excellent cruising stability and comfortable ride.

• Hood and body frame materials use aluminum and high-tensile steel plates to achieve both lightness and high rigidity
• Newly designed suspension features MacPherson struts in front and new double wishbone format in back

The electric power steering (EPS) adopts a brushless motor. The steering gear ratio and EPS control are optimized for comfortable maneuverability and a feeling of direct control from low to high speeds.

Meticulous attention was paid to reducing noise by combining a high-rigidity body with vibration-damping suspension members and optimal placement of vibration-controlling and soundproofing materials, thus raising the high level of quietness that typifies a hybrid vehicle.


Welcabs: Specially equipped vehicles with factory-installed features for disabled people

Lift-up Front Passenger Seat models (Type A and Type B) feature a front-passenger seat that slides down and to the outside of the vehicle to facilitate ingress and egress. Switches to slide and recline the seat are on both the left and right sides of the vehicle, also enabling operation from the driver's seat. In addition, rear-seat legroom was maintained by making the lift-up mechanism more compact. "Type B" has a motorized device for loading and unloading a wheelchair.

As with the base vehicle, the Welcab models qualify for Japanese government tax reductions and subsidies for environmentally friendly vehicles.

Model Type	Grade	Hybrid system	Powertrain	Price*
Welcab Lift-up Front Passenger Seat model (Type A)	S	THS II with motor speed reduction device	Front-engine, front -wheel drive	3,489,000 yen
	G			3,953,000 yen
Welcab Lift-up Front Passenger Seat model (Type B)	S			3,559,000 yen
	G			4,023,000 yen
*Does not include recycling fees; exempt from consumption tax

Toyota Brand Launches in South Korea

Tokyo — TOYOTA MOTOR CORPORATION (TMC) announces that sales of Toyota-brand vehicles began today in South Korea at five new dealerships, including three in Seoul, established by TMC's local distributor Toyota Motor Korea Co., Ltd. (TMKR).

Now available are the third-generation "Prius" gasoline-electric hybrid midsize vehicle, the "Camry" and "Camry Hybrid" midsize sedans and the "RAV4" crossover SUV. TMC has set an initial combined monthly sales target of 500 vehicles and aims to increase that number to 700 vehicles beginning in 2010.

At a press conference today in Seoul, TMC Executive Vice President Yukitoshi Funo said: "The introduction of the Toyota brand into South Korea is aimed to meet the diversifying needs of consumers in this growing market. We intend to make every effort to contribute to South Korean society and earn a loyal following."

To mark the launch, TMKR plans a series of social contribution activities including traffic safety workshops for elementary school students beginning in 2010.

Outline of TMKR

Company name		Toyota Motor Korea Co., Ltd.
Location		Gangnam-Gu, Seoul, South Korea
President		Taizo Chigira
Establishment		March 2000
Sales lineup	Lexus (nine models)	"LS", "LS Hybrid", "GS", "GS Hybrid", "RX", "RX Hybrid", "IS", "ES", "IS250C"
	Toyota (four models)	Prius, Camry, Camry Hybrid, RAV4
Number of employees		Approx. 90 (as of October 2009)

Toyota Launches Redesigned 'Mark X'

Tokyo — TOYOTA MOTOR CORPORATION (TMC) announces the launch in Japan today of the redesigned "Mark X", which furthers the series' "sporty and luxurious" concept by offering enhanced quality in an authentic rear-wheel-drive sedan.

Mark X 250G S package, Relax Selection
(with options)

The Mark X features a dynamic low center of gravity that is combined with powerful driving performance made possible by a new 3.5-liter V6 engine. The style and driving performance of this upscale vehicle are in tune with adult sensibilities, delivering in-touch-with-the-road steering that responds instantaneously to the driver's every wish, stability at high speeds and a smooth comfortable ride.

In addition, the vehicle's environmental performance is at the top of its class¹. The fuel efficiency of the Relax Selection two-wheel drive models exceeds the 2010 standards by 15%, qualifying them for incentives and subsidies under the Japanese government's taxation system for environmentally considerate vehicles.

The new Marx X, starting at an appealing 2.38 million yen, comes in a diverse lineup—standard type, sports type and premium type—to allow drivers to show their individuality.

(Products described in this press release and in any attachments are for the Japanese market. Some descriptions apply to select model-grades/versions only.)

Monthly sales target for Japan:3,000 units

Assembly Plant: Motomachi Plant, Toyota Motor Corporation

Manufacturer's Suggested Retail Prices

(Prices in Hokkaido and Okinawa differ)

Grade			Engine	Powertrain	Transmission	Price*1 (including consumption tax)
250G		F package	4GR-FSE (V6, 2.5 liter) regular gasoline	Rear-wheel-drive	6 Super ECT*2	2,380,000 yen
						2,674,250 yen
		Relax Selection				2,690,000 yen
		S package				2,937,500 yen
		S package, Relax Selection				2,990,000 yen
250G Four		F package		Four-wheel drive		2,611,000 yen
						2,905,250 yen
350S			2GR-FSE (V6, 3.5 liter) premium gasoline	Rear-wheel-drive		3,525,000 yen
Premium						3,370,000 yen
	L package					3,800,000 yen
*1Prices listed do not include recycling fees, *2Super intelligent,electronically-controlled, six-speed automatic transmission

Vehicle Outline

Rear-wheel drive package offers dynamic styling and exciting cruising

The design concept behind the Marx X is "glam tech"—combining the visual "glamour" conveyed by the vehicle with the "high-tech" expression of its modern and precise feel. The result is subtle contrast as well as a dynamic and stylish form.

The vehicle's silhouette is smooth and elegant, with expansive front and rear pillars to emphasize integration with the underbody.

The 1,435 mm height and 20 mm expansion for both width and track give the vehicle a low center of gravity.

Rear-wheel drive allows a front-and-rear weight distribution ratio of 54:46 for stable driving.

The bumper's wide opening and deep-set fog lights emphasize the face's low center of gravity and wide stance, while the three-lamp linear layout of the headlights and a mesh grille enhance the sense of vitality.

The combination taillights also have a three-lamp linear layout, while lights built into the lid of the trunk serve as a statement of class.

Six refined body colors are available, including the new Ice Titanium Mica Metallic.

The interior is sporty and dynamic, combining quality and precision that evokes a feeling of driving pleasure.

The leather-covered steering wheel's thicker ergonomic grip and a leather-booted gearshift add to the sporty feel.

The angles of the seat cushion and sides of the front seats have been optimized for superior hold. The driver's seat also features a switch-operated motorized lumbar support function that shifts the seatback forward or back to improve back comfort during driving.

The shoulder portion of the door trim for the front and rear seats has been pushed outward by 25 mm (total for left and right), while the distance between the front seats has been increased by 20 mm, resulting in a roomier interior.

Sports type (250G S package, 250G S package Relax Selection, 350S)

• Sporty feel enhanced through tinting of headlights and combination taillights and through spoilers on front and rear bumpers and trunk lid
• Interior features modern and robust black theme
• Paddle shifter gives feel of manual transmission

Premium type (Premium, Premium L package)

• Special plating on front grille, rocker moldings and front bumper enhance upscale image
• Steering wheel and shift knob ornamentation boast wood-grain finish
• Heated front seats effectively warm shoulders, lower back and legs
• Power Easy Access System slides driver's seat back and tilts steering wheel upward and forward, increasing ease of ingress and egress
• Refined velour-moquette seat covers are treated with mite-suppressing agent that also prevents static electricity, adding to passenger comfort

Sporty cruising performance and high-quality, comfortable ride

The new 3.5-liter V6 engine is paired with a 6 Super ECT with a driving response and acceleration management system to provide the ample and comfortable cruising characteristic of a full-scale rear-wheel drive sedan.

The 2.5-liter V6 engine (two-wheel drive) models offer outstanding acceleration, going from zero to 100km/h in just 8.4 seconds².

Reduced friction resistance in the suspension and higher arm rigidity enhance maneuverability and provide in-touch-with-the-road steering and a smooth, comfortable ride. The sports type models are equipped with Adaptive Variable Suspension, which combines mono-tube shock absorbers and computer control of damping force, delivering an exceptional ride, superior handling and stable cruising performance.

Depending on the driving conditions, the driver can—at the flick of a switch—choose between the Sport, Snow and Eco driving modes to optimally control drive force.

The newly adopted Variable Gear Ratio Steering system, which controls the angle of the front wheels according to vehicle speed to improve steering performance, is coupled with optimized electric power steering, resulting in outstanding handling.

Vehicle Dynamics Integrated Management coordinates the drive power, steering and brakes to ensure excellent stability and improve preventive safety.

Expanded use of vibration-dampening materials limits noise penetration, resulting in a quiet and comfortable cabin.


Improved safety features

Outstanding safety performance is achieved by equipping all vehicle models with seven airbags, including SRS (Supplemental Restraint System) side airbags, SRS curtain shield airbags, and a driver's seat knee airbag; VSC (Vehicle Stability Control) to control skidding; TRC (Traction Control) to minimize wheel spin when accelerating; and Active Headrests up front to reduce stress on the neck in a rear-end collision.

The vehicle's Pre-Crash Safety System uses millimeter-wave radar to detect potential collisions and alerts the driver through a warning buzzer and display. In line with the possibility of collision, the Pre-Crash Brake Assist system, Pre-Crash Brake system and Pre-Crash Seatbelts minimize collision damage to achieve a higher level of safety.

When cornering with the headlights on, the Intelligent AFS (Adaptive Front-lighting System) shifts the low beams to match the steering angle and vehicle speed, thereby enhancing visibility in the direction the vehicle is moving.

The new Radar Cruise Control system, equipped with a brake-control function, detects and monitors the preceding vehicle, maintaining a fixed distance, in line with the preceding vehicle's speed, within a preset speed range.

Hill-start Assist Control prevents the vehicle from rolling backward when switching from the brake to the accelerator during a start on a steep hill.


Comfort features enhance driving pleasure

The multi-information display, which indicates average fuel efficiency, possible cruising distance and other data, features enhanced visibility through the adoption of a high-contrast white, organic electroluminescent (EL) display.

Fully automatic independent temperature controls for the driver and passenger sides—standard on all models—feature a function to remove pollen, dust and other impurities from the air in the cabin. Meanwhile, Plasmacluster Ions^®3 technology combats bacteria and creates a comfortable cabin atmosphere through the balanced release of positive and negative ions.

The 480-liter⁴ trunk is roomy enough to accommodate four golf bags.

An HDD navigation system (compatible with the G-BOOK mX telematics service) features multimedia and other advanced functions such as Map on Demand, which provides automatic map and information updates and door-to-door guidance that pinpoints directions to a destination.

The premium models come with a G-BOOK mX telematics service-compatible HDD navigation system with built-in terrestrial digital TV tuner and gear-shifting functions for driver support in merging and exiting and at intersections; 12 speakers optimally placed to provide sound quality comparable to a live performance.

The Intelligent Parking Assist system uses ultrasonic sensors installed in the front of the vehicle to detect parking-space parameters and help the driver parallel park or back into a parking space by informing the driver when to turn the steering wheel and where to start backing up.


Reduced environmental impact

Efforts were made to improve fuel efficiency and reduce CO2 emissions. The 2.5-liter two-wheel-drive models have a fuel efficiency of 13.0km/l⁵, while the 3.5-liter two-wheel-drive models have one of 10.2km/l⁵, thus placing both at the top of their vehicle classes¹.
All vehicles in the series achieve emission levels 75% lower than the 2005 level required under the Japanese Ministry of Land, Infrastructure, Transport and Tourism Approval System for Low-emission Vehicles.

The Relax Selection two-wheel-drive models have fuel efficiency that exceeds by 15% the level stipulated in the Japanese 2010 standards set out under the Law Concerning the Rational Use of Energy, thereby qualifying them for incentives and subsidies under the Japanese government's taxation system for environmentally friendly vehicles.

All 2.5-liter models meet the Japanese 2010 standards and qualify for subsidies⁶.

An Eco Driving Indicator that lights up to signify fuel-efficient vehicle operation and an Eco Zone Indicator that shows throttle use—standard on all models—raise driver awareness of environmentally considerate driving.

Eco-VAS (Eco-Vehicle Assessment System)—Toyota's original comprehensive environmental impact assessment system—was implemented to efficiently reduce overall environmental impact throughout the vehicle's lifecycle.

A review of the materials, processing methods and adhesives used for interior parts helped reduce the amount of volatile organic compounds (VOCs), such as formaldehyde, as well as the discomforting odors sometimes resulting from such materials, to levels below those outlined in the Japan Automobile Manufacturers Association's "Vehicle Cabin VOC Testing Methods (for Passenger Cars)", which are the industry's voluntary standards.

The door trim and carpet are made of low-VOC materials and the front console box is made from VOC-free water-based urethane synthetic leather.

2010 Toyota Supra

The Toyota FT-HS, unveiled at the 2007 Detroit Auto Show as a "21st-century sports car," reminded some of Toyota's well-liked Supra.

Even if the oddsmakers are right, there's still the question of how much of the concept design could be retained for a "mid-price sports/GT." For example, the FT-HS powertrain assumes a 3.5-liter V6, familia­r from many current Toyotas­, but also a new Hybrid Synergy Drive that has yet to be developed. Toyota says the concept has a total 400 net horsepower, good for 0-60 mph in around four seconds, but has yet to project fuel economy or emissions ratings, except to say that both would be really good.

Then there's the concept's styling, with its many compound curves and sharp edges that would surely be expensive to produce even in modest volume. Other design elements, especially the wild "boomerang" instrument panel and no-hub steering wheel, would also have to be ditched for more-conventional, less-expensive components.
But concepts are expected to have way-out features--it's all about the buzz, you know--and Toyota doesn't do these exercises just for fun. We imagine the FT-HS is already being adapted for retail sale wearing the Supra badge.

The FT-HS uses a carbon-fiber beam to divide the cockpit left and right. Toyota says it enhances structural rigidity, but it also lends what designers call a "skeletal" appearance. Another novelty is a power-operated carbon/Kevlar roof panel that pivots to stow in the rear-seat area. Nodding to Ferrari and Porsche are a see-through hood panel to show off the front-mounted engine and a rear spoiler that powers up at higher speeds to enhance stability. The spoiler idea would almost certainly survive on a new Supra, but the other features seem questionable because of cost and/or practicality. We'll see what Toyota delivers.